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About this project. About two years ago I worked as the content and brand strategist for Amar Textiles, a local menswear store in Bhopal, and helped develop its content strategy. The store sells to a local audience, so the strategy was built around local scenarios, with reel hooks that show how comfortable the prices are. The numbers in this case study are from the brand's Instagram account and Instagram Insights, taken from screenshots on one date.

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1. The brand

Amar Textiles is a men's ethnic wear store in Bhopal. Its Instagram bio reads "Most premium and affordable men's ethnic wear in bhopal" and lists fabric, sherwani, Indo-western, suit, Jodhpuri and custom tailoring. The bio link points to the store's Google Maps listing, so the account is built to send people to the shop.

Account snapshot	Number
Posts	151
Followers	1,354
Profile views, last 30 days	3.2K

The content pattern is consistent: one presenter, filmed on the shop floor in front of the racks, holding up a garment and explaining it in a single take.

2. What the numbers show

Four reels from the account, with the figures Instagram shows for each. Insights were available for three of them.

Reel	Views	Accounts reached	Interactions	Saves	Shares	Follows from the reel
"Pocket friendly sherwani for grooms"	18,649	17,130	77	8	7	25
Purple three-piece suit	15,182	11,754	222	20	4	54
Blue bandhgala with sequin handwork	12,877	10,627	153	15	19	20
"Handwork open Jodhpuri special"	18.3K (insights not captured)	n/a	217 likes, 7 comments	n/a	n/a	n/a

What I read from it

Three reels brought in 46,708 views and 99 follows. That is about 7 percent of the current follower count coming from three videos.
The price hook reached the most people but engaged the fewest. The pocket friendly sherwani reel reached 17,130 accounts and drew 77 interactions, roughly 0.45 percent of reach. It is a good top-of-funnel reel, not a relationship builder.
The purple suit reel did the opposite. It reached fewer accounts (11,754) but drew 222 interactions, about 1.9 percent of reach, and 54 follows, the most of the three.
The handwork reel was the most shareable. The blue bandhgala reel had 19 shares, the highest of the three, on a smaller reach.
Every reel uses the same format, so the differences come from the garment and the hook, not the production. That makes the account an unusually clean place to test.

Limits of this data

One snapshot on one date, three reels with insights, and a small account. The percentages are my own arithmetic (interactions divided by accounts reached) and are for comparison only. Instagram Insights does not show store visits, so none are claimed.